Designing our Web site
Gerry McGovern is an Irish Web consultant who writes a weekly column, among other things. His most recent column is about what makes a Web site successful. His point is that sites that win design awards are often the opposite of what makes a site successful for a customer:"The Web is a functional, practical place. A great website drives the customer to act. It uses clear, substantial language, rather than clever, meaningless words. To quote David Ogilvy again: "When Aeschines spoke, they said, 'How well he speaks.' But when Demosthenes spoke, they said, 'Let us march against Philip.' I'm with Demosthenes."
The shiny surface wins awards. Real substance wins customers."
Besides our primary projects, what else do we need to include in our new Web site to make it useful to citizens at Tahoe? What combination of activities will be so compelling they will want to visit it again and again? Or, what do the projects need to include to stand on their own as compelling action?
posted by donica @ 11:53 AM
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